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  • Explained
  • The Great Protein Shift
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Community of Experts

Global food experts collaborate on new alternatives to animal
proteins that could be better for you … and the planet.

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  • Lexicon Team

Community of Experts

Global food experts collaborate on new alternatives to animal proteins that could be better for you … and the planet.

Members

Adrienne Pereira

Linkedin

Co-Founder

Cultivise ESG

Adrienne is co-founder of Cultivise ESG, a female-led food and agriculture consulting group with a focus on data-driven corporate sustainability strategy, reporting, investor engagement, and climate research. She also leads the development and execution of sustainable food programming for Compassion in World Farming U.S. She holds an MA in sustainability management from the Extension School at Harvard University and an MBA from Quantic School of Business and Technology.

Alice Wistar

Linkedin

Head of Sales & Growth

Black Sheep Foods

Alice Wistar joined Black Sheep Foods in June 2020, where she currently works as Head of Sales and Growth. She graduated in 2020 from Princeton where she concentrated in Spanish and global health. Passionate about the connections between food systems and climate change, Alice’s undergraduate research focused on environmental communications and health behavior; her thesis explored the most effective ways to promote more sustainable food choices and will soon be published. Alice also authored Princeton’s first ever plant-based eating guide through plant-based tech startup, abillion, founded the Princeton Vegan Society, led a food sustainability club, and prior to joining Black Sheep, worked as a Princeton in Latin America Fellow for EARTH University and an Environmental Policy Analyst for RIPE.

Alison Rabschnuk

Linkedin

Director of Business Development

Freight Farms

My current employer, Freight Farms, is focused on hydroponic farming in insulated shipping containers which allows nonprofits, individuals, companies, and communities to ensure a consistent, fresh, local, and sustainable supply (365 days a year!) of produce and other vegetables using… get this… only 5 gallons of water per day! Prior to Freight Farms I was fully immersed in the world of plant-based foods and alternative proteins, working with many innovative companies making food from plants, using fermentation technology to create novel ingredients and sustainable protein from mycelium and mycoprotein, and cultivating cells from animals to make real meat. I worked as Business Development Director, Plant-based Foods at Kerry, a global $8b company that is a leader in taste & nutrition, where I leveraged the plant-based Radicle Portfolio of clean-label ingredients to help food manufacturers make excellent meat-free and dairy-free products. Prior to Kerry, I was the Director of Corporate Engagement at the nonprofit Good Food Institute, where I influenced investors, suppliers, restaurants, grocery stores, food manufacturers, and foodservice companies to accelerate the growth of the alternative protein ecosystem. I have 30+ years of consumer, B2B, nonprofit, digital marketing, communications, and business development experience working with top brands like Taco Bell, Levi Strauss & Co., and GAP, regional companies like Boscov’s Department Stores, as well as with global startups like Gourmet Ads.

Anne Palermo

Anne Palermo

Linkedin

CEO & Co-Founder

Aqua Cultured Foods

Anne began her career in finance before transitioning into food tech, food science, and culinary innovation with the launch of her first CPG company. While there, she developed proprietary technology pertaining to manufacturing processes and the product formulations used in a high-protein snacking platform. She scaled the company to national distribution with a multimillion dollar run rate. At Aqua Cultured Foods, she leads a team toward the development and commercialization of whole cuts of seafood alternatives.

Aqua Cultured Foods offers nutrient-rich foods in the form of fungi-based seafood alternatives that will feed the next billion people on the planet, all while protecting the oceans from the detrimental impact of overfishing. They are creating the first “whole cut” fermentation-derived seafood alternative through the growth and fermentation of mycelium. This technology can be leveraged across platforms to create different types of seafood.

Audrey Lawson-Sanchez

Linkedin

Founder and Executive Director

Balanced

Audrey is the founder and executive director of Balanced, a nutrition-security and public health advocacy organization on a mission to improve the healthfulness of menus in community institutions. Audrey leads the team at Balanced as they help communities around the world build, launch, and run campaigns to replace at least 20% of the known disease-causing foods on institutional menus with health-promoting, plant-rich alternatives.

Previously, Audrey spent a decade working in K-12 education as a teacher and school leader coach. Audrey saw firsthand the devastating impacts of nutrition-insecurity and diet-related disease on the children and families she served. After becoming a mother herself, Audrey launched Balanced to empower other families and community leaders to advocate for healthier food environments and to campaign for systems-level changes to nutrition and public health policies.

Cameron Harsh

Linkedin

Programs Director

World Animal Protection

Cameron is the programs director at World Animal Protection, US, a global animal welfare nonprofit organization with offices in thirteen countries. Cameron oversees two verticals at World Animal Protection: animals in the wild and animals in farming. Cameron focuses on farmed animal welfare standards through a range of advocacy tactics, including engaging with producers, processors, and retailers; increasing shareholder understanding of poor farm animal welfare risks; promoting federal and state policies that strengthen protections for farmed animals; and participating in cross-sectoral coalitions.

Cameron received master’s degrees in natural resources and global environmental policy from American University and the United Nations University for Peace. Before joining World Animal Protection in 2018, Cameron worked for five years in U.S. agriculture policy, liaising with the U.S. Department of Agriculture, Food and Drug Administration, Environmental Protection Agency, and legislators.

Caroline Bushnell

Linkedin

Senior Vice President of Corporate Engagement

Good Food Institute

Caroline is the Senior Vice President of Corporate Engagement at the Good Food Institute, a nonprofit organization developing the roadmap for a sustainable, secure, and just protein supply. Caroline advises some of the world’s largest food manufacturers, meat producers, and retailers, along with startups and investors, on opportunities in the rapidly evolving alternative protein industry.

Previously, Caroline served as the director of marketing for Celestial Seasonings. She has also worked at Moet Hennessy USA and Janus Capital Group. With 15 years of experience in CPG brand management, finance, and consulting, she is deeply familiar with the food industry. Caroline is a graduate of the Leeds School of Business at the University of Colorado at Boulder. She also serves as a governor-appointed member of the Colorado Food Systems Advisory Council and a board member for Luvin Arms animal sanctuary.

Caroline Kolta

Linkedin

Program Director

XPRIZE

Program Director at the XPRIZE Foundation working on designing and operating incentivized competitions to leverage innovation and technology for international development and social impact. I work on an array of projects including supporting the Foundation’s research to chart future roadmaps for circular resilient food systems, in addition to designing competitions concentrating on the alternative protein industry, circular water economy, and Alzheimer’s Disease. Prior to XPRIZE, I worked in the international development, governance, and election monitoring sectors in the Middle East and North Africa region as a project manager, researcher, and policy advisor for 10 years. My entire professional career is geared towards advancing human rights and freedoms, civic engagement, and empowering marginalized populations. I hold an MA in Sustainable International Development, with a focus on Conflict Resolution and Coexistence from the Heller School for Social Policy and Management at Brandeis University and a Bachelor of Political Science from Cairo University.

Celia Homyak

Linkedin

Alternative Food & Ingredient Consultant

Self Employed

Celia is a multidisciplinary technical leader with expertise in plant-based food technology, having worked at Eat Just and Ripple Foods. Currently, Celia is working as an alternative food and ingredient consultant to advance research and development efforts around plant-based protein and food innovations and outline business development strategies for plant-based food and ingredient companies. She also coaches leaders on how to best build teams and overall culture within technically driven organizations. Previously, Celia worked as the co-director of the UC Berkeley Alt.Meat Lab housed under the Sutardja Center for Entrepreneurship and Technology. While there, Celia led an R&D team while driving external academic and industry collaborations in addition to managing intellectual property portfolios. Most recently, Celia has been focusing on interconnecting the venture capital, private corporation, and academic sectors around alternative foods and ingredients. Additionally, Celia teaches technical and entrepreneurial courses around plant-based foods and ingredients. Celia received her Ph.D. in chemistry from the University of Massachusetts Amherst.

Chris Bryant

Chris Bryant

Linkedin

Director

Bryant Research Ltd.

Dr. Chris Bryant is an expert on meat reduction and meat alternatives. He earned his Ph.D. from the University of Bath with a focus on consumer acceptance of cultivated meat. Through his company, Bryant Research Ltd, he consults for alternative protein companies, academic teams, and animal protection NGOs. He has published several academic papers on cultivated meat, plant-based meat, and the social context of the protein transition.

Christie Lagally

Linkedin

Founder and CEO

Rebellyous

Christie is the founder and CEO of Rebellyous Foods, a food production technology company working to make plant-based meat price- competitive with traditional chicken products. Christie holds multiple patents in manufacturing technology. She spent much of her career in the aerospace industry working on commercial airplanes and spacecraft in testing, design, and manufacturing at Boeing. Previously, Christie served as a senior scientist for the Good Food Institute, uncovering the technical barriers in the development of plant-based meat and clean meat.

Christie holds bachelor’s degrees in organizational psychology and mechanical engineering and an MS in mechanical engineering. She is a member of the National Women’s Political Caucus of Washington, a co-founder of the Humane Voters of Washington (a political action committee), and serves as a Washington State Council Member for the Humane Society.

Dan Altschuler Malek

Linkedin

Managing Partner, Co-Founder

Unovis

Dan is a lifelong entrepreneur with a passion for food, startups, and sustainability. He heads Unovis’s investments in the Americas & Israel, strategizing with entrepreneurs to tackle the challenges they face on their journey toward success. These challenges range from R&D and manufacturing to distribution, marketing, and international growth. Dan is a director of Alpha Foods and Zero Egg and mentors aspiring entrepreneurs.

Dan Riegler

Linkedin

Co-founder

Karana

Dan is the co-founder of KARANA, a Singapore- and U.S.-based company that makes meat from whole plants. He has a deep knowledge of the agriculture, food tech, and financial inclusion sectors.

After starting his career in banking in New York, Dan spent several months cycling across Thailand, ending up in Cambodia in 2010. He worked with a social enterprise focusing on off-grid solar solutions in rural communities, and in corporate finance advisory and strategy consulting roles, including a strong focus on agriculture-related projects.

In 2018, Dan and co-founder Blair Crichton were inspired by a mutual love of the rising food tech space and biodiversity to start KARANA. Just three years later, it has a suite of jackfruit-based “meat” products available with a third launch upcoming.

Dan has a BA in international studies from the University of North Carolina and an MBA from Columbia Business School.

David Tonucci

Linkedin

Principal

Ramboll

Dave Tonucci, Ph.D., is an accomplished senior regulatory and product safety consultant currentyl serving as the Principal at Ramboll with a diverse background across sectors and a passion for commercializing new technologies and products in complex regulatory and consumer environments. Previously, Dave worked as VP of regulatory science at SciFi Foods and leads efforts to gain regulatory approvals of its cultivated beef products. SciFi seeks to make cultivated beef that has far less impact on our environment than traditional beef. As a regulatory toxicologist, Dave has worked over 20 years to commercialize safe and innovative food ingredients.

Dwayne Holmes

Linkedin

Director of Responsible Research & Innovation

New Harvest

Dwayne is New Harvest’s director of responsible research & innovation. With a background spanning the arts and sciences, he has long been fascinated by the intersection of science and culture. In 2010, during an MSc course involving stem cells, he recognised their potential for future food production. And in 2018, after earning a Ph.D. for neuroscience related stem cell research, he debated starting his own cultured meat company or teaming up with one of the many others emerging at the time. The answer came in 2019 when he joined Mosa Meat, and headed their quality assurance and regulatory efforts for two years. Now at New Harvest, he hopes to broaden his efforts across the field, helping to ensure that cell ag technology reaches its full potential. In his spare time, Dwayne enjoys books, movies, and board games.

Eric Licthenheld

Linkedin

CEO

Heliae

Eric has spent his career as a chemical engineer in operations. His expertise over the last four decades has been in high-volume, low-cost manufacturing. He has experience with pharmaceutical, biotech, and consumer product industries in both North America and Asia.

Eric worked in the ’80s with the godfather of microalgal phototrophic raceway systems, Dr. William Oswald, building and operating the algae facility that Exxon uses today for development of their biofuels program. After leadership roles in ADM and Tate + Lyle, he has now returned to his roots in microalgae as CEO of the Mars family-funded company Heliae in Phoenix, Arizona.

Heliae finds solutions to critical issues for the survival of the planet using classical strain development tools to allow growth of phototrophic strains in dark fermenters. Microalgae produces proteins, carbohydrates, and lipids, and is the best platform for the creation of next-gen food ingredients.

Erik Oberholtzer

Erik Oberholtzer

Linkedin

Managing Partner

Cohere

Erik is the co-founder of Tender Greens, a pioneering fine casual brand founded in Los Angeles, California, in 2006 with a mission to democratize good food, a vision of the future he continues to drive as a Food Forever Champion on global biodiversity for the Crop Trust. He joined the Rodale Institute’s board in 2019 to help drive awareness around soil health, regenerative organic agriculture, and food as medicine. In 2009, he founded The Sustainable Life Program, a paid culinary internship program with a mission to provide a path forward for foster youth. Many of the students now hold leadership positions at Tender Greens.

Erik is the author of Ten Year Plan. In 2019, he joined Cohere as an advisor to founders of conscious brands as they navigate the headwinds of scale. Currently he is advising brands that are putting the health of people and the planet first.

Prior to founding Tender Greens, Erik worked as a chef in many of California’s best restaurants. A daily practice of meditation, fitness, and good food helps Erik show up with a calm demeanor in a dynamic world. Erik is based in Princeton, NJ, on a small organic farm.

Garrett Broad

Garrett Broad

Linkedin

Associate Professor

Rowan University

Garrett Broad, Ph.D., begins a new position as an associate professor of communication studies at Rowan University in fall 2022, following seven years on the faculty at Fordham University. His research explores the relationship between 21st century social movements, innovations in media and technology, and the contemporary food system. He is the author of More Than Just Food: Food Justice and Community Change, as well as a variety of articles on food’s relationship to environmental sustainability, economic equity, and the health of humans and nonhumans alike. He teaches courses on environmental communication, public interest media, and communication research methods. An engaged scholar, he has a history of forging collaborative research projects with a variety of social change organizations.

Golnoosh Mahdavi

Linkedin

Director of Marketing

Acid League

Golnoosh is Director of Marketing for Acid League, a modern pantry brand reinventing acid-based products like vinegar, sauces, condiments and beverages. Previously, she worked as the Director of Innovation at Thimus Inc., an Italian-American company that applies cultural neuroscience toward the design of sustainable food systems. She directs a team of researchers who explore human perception of food. Golnoosh devoted much of her time at Brown University to working as a private chef while completing her bachelor’s degree in neuroscience and conducting research on the effects of mindfulness-based interventions. She then joined Bridgewater Associates, but having missed the kitchen, she took a leap of faith to pursue culinary training. She received a James Beard Foundation scholarship to cook in Italy, where she spent three years working in a three-Michelin star kitchen.

Greg Murphy

Linkedin

Coastal Resilience Lead, Americas

Fugro

Greg leads Market Development for Coastal Resilience in the Americas, partnering with government and private sector asset owners to build coastal resilience, develop adaptation pathways, and improve ocean health. Fugro is a world-leader in providing geo data consulting by mapping, modeling and monitoring information about our planet and structures built upon it. Through integrated data acquisition, analysis and advice, we unlock insights from geo-data to help our clients design, build, and operate their assets in a safe, sustainable and efficient manner. Previously, Greg worked as the director of corporate development and strategic partnerships at Blue Nalu, a global leader in developing cell-cultured seafood products to meet growing global demand for high quality seafood. Greg was accountable for business development, corporate development, global partnerships, marketing, public relations, government relations, and strategic planning functions of BlueNalu.

Ilana Braverman

Linkedin

Co-Founder and Chief Operating Officer

Greener by Default

Ilana is the co-founder and COO of Greener by Default, and previously served as the director of outreach for the Better Food Foundation. She consults with leading universities, businesses, and conferences on how to use behavioral nudges to reimagine the way they serve food. Her recent TEDx talk “Moving Beyond a Hamburger-Default World” envisions a world where factory-farmed products are no longer the default option on our dinner plates and how we can make that change a reality. Ilana holds a master’s degree in animals and public policy from the Cummings School of Veterinary Medicine at Tufts University and a bachelor’s degree in natural resources and environmental sciences with a focus in human dimensions from the University of Illinois at Urbana-Champaign.

Isabelle Francois

Linkedin

Chief Financial Officer

Shaw Bakers

Isabelle has been a leader in the food and beverage and retail industries for over 15 years. She has successfully launched and scaled new products, overseeing brand strategy and development, product management and commercialization, go-to-market strategy execution, and marketing. Having grown up in Ivory Coast as a child, she is passionate about Africa and volunteers on the continent whenever possible. Isabelle has held executive-level positions at: Whole Foods Market / Amazon (vice president); Alaffia (chief growth officer); Neutral (head of revenue); and Zero Egg (general manager, North America).

Isha Datar

Linkedin

Executive Director

New Harvest

Isha is executive director of New Harvest, a nonprofit research institute that funds open, public cultured meat research. She has been pioneering cellular agriculture since 2009, driven by a passion to see transformative technology create a better world. In 2010, Isha published one of the first review papers to ever discuss cultured meat in academic literature. After co-founding Muufri (now Perfect Day Foods) and Clara Foods (now The EVERY Company) in 2014, she transferred her founding equity to New Harvest to establish an endowment for cell ag research. In 2015, Isha coined the term “cellular agriculture,” creating a category for agriculture products produced from cell cultures rather than whole plants or animals. Isha is a Shuttleworth Foundation Fellow and Director’s Fellow at the MIT Media Lab. Isha holds a BSc. in cell and molecular biology from the University of Alberta and a master’s in biotechnology from the University of Toronto.

Jessica Kwong

Linkedin

Founder & CEO

Jack & Friends Jerky

Jessica is the founder of Jack & Friends, a company that believes in inclusivity, especially when it comes to food. Jack & Friends craft products you can feel good about eating, regardless of lifestyle or diet. Their first product line is a plant-based jerky made from jackfruit and pea protein that is not only vegan and top 8 allergen-free, but also a good source of protein and fiber with no added sugar.

Jessica graduated with a B.S. in food science from Cornell University where she honed her technical skills. Jessica also developed everything from yogurt to baby food to baked goods while working in the R&D departments of Sohha Savory Yogurt, Hain Celestial, and Mondelez International—the last of which extended a full-time job offer that she declined to pursue Jack & Friends. Passionate about crafting food inclusive of different lifestyles, diets, and allergy restrictions, Jessica is focused on using her technical background to innovate products that fulfill her brand’s self-created mission.

Justin Kolbeck

Justin Kolbeck

Linkedin

Co-founder, CEO

Wildtype

Justin is co-founder and CEO of Wildtype, which is on a mission to create the cleanest, most sustainable seafood on the planet. Before Wildtype, he spent nearly five years as a consultant at Strategy& helping companies develop and launch products, grow into new markets, and operate efficiently. Justin started his career as a foreign service officer, serving in Pakistan, Afghanistan, Australia, and Washington, D.C. He is a graduate of the Yale School of Management, L’Institut d’Études Politiques de Paris, and UC Berkeley.

Kathleen Nay

Linkedin

Consultant and Writing Contractor, Agriculture and Life Sciences

Self Employed

Kathleen Nay is public affairs & content specialist for Perfect Day, an alternative protein company harnessing fermentation to make animal-free dairy protein and products that have the real taste, texture, and nutrition of dairy, produced sustainably and without the downsides of factory farming, lactose, hormones, or antibiotics. In her role at Perfect Day, Kathleen develops messaging, writes longform articles, art directs, and activates content designed to educate the public about Perfect Day’s mission, culture, and innovative products.

Kathleen earned master’s degrees in agriculture, food & environment and urban & environmental policy & planning from Tufts University. She also holds bachelor’s degrees in fine art photography and behavioral sciences from Andrews University. She’s worked as a nonprofit administrator, digital media specialist and weekend radio talent. In her personal time, she enjoys reading, experimenting with film photography, and watching Star Trek reruns. She lives in Oakland, California, with her partner, Jordan, and their very opinionated senior cat, Emma.

Katie Cantrell

Linkedin

Chief Executive Officer

Greener by Default

Katie is a social entrepreneur passionate about creating a food system that is healthy, sustainable, and just. As the founder of the Factory Farming Awareness Coalition, Katie spent a decade leading food policy workshops at universities, government agencies, and Fortune 500 corporations. She is now utilizing her expertise as director of corporate outreach for the Better Food Foundation, helping businesses implement plant-based defaults. Katie holds a bachelor’s degree in psychology from UC Berkeley.

Keri Szejda

Linkedin

Founder

North Mountain Consulting Group

Keri is the founder of North Mountain Consulting Group and a visiting scholar with the School of Social and Behavioral Sciences at Arizona State University (ASU). She earned her PhD in Health Communication from ASU’s Hugh Downs School of Human Communication and completed postdoctoral work in Science Communication with ASU’s School for the Future of Innovation in Society.

Keri was previously a senior consumer research scientist for The Good Food Institute, a training specialist for Hawai‘i Alliance of Nonprofit Organizations, and a communication instructor at three universities, Keri brings significant experience in communication strategy, research methods, and engaging with diverse stakeholders.

Keri enjoys hiking in the nearby North Phoenix Mountains, growing food in her backyard, and camping with her friends and family.

Kim Lovan

Kim Lovan

Linkedin

Associate Vice President

Black & Veatch

Kim is the managing director of the NextGen Ag Business at Black & Veatch (BV). The BV NextGen Ag team brings new agricultural and biotechnologies to life. From vertical farming to cell-cultured meats, Black & Veatch helps emerging and existing companies bridge the gap between science, R&D, engineering, and commercialization.

BV’s expertise rests in helping integrate biological-based solutions to build a better and more sustainable world by scaling up tomorrow’s technologies today. They focus on helping companies optimize existing facilities, design and build new ones, and seamlessly integrate the infrastructure. Kim is extremely passionate about the innovation that’s currently taking place in the food, agriculture and biotech industries and enjoys helping companies scale their technology, which will help feed the future.

Kira Smiley

Linkedin

Business Development Lead

X, the moonshot factory

Kira holds an MS from Stanford University in earth systems, with an emphasis on sustainable global food security and the environment. Combined with training in design thinking and systems thinking, Kira has worked across several continents on several climate and food systems challenges via organizations such as Stanford’s Center on Food Security and the Environment and the Solutions Science Lab, the Finnish Environment Institute, Mitsubishi Research Institute’s Energy & Environment Division, and the National Audubon Society. Kira has worked in the food tech space for several years at X, the moonshot factory (formerly Google[x]).

Mark Langley

Mark Langley

Linkedin

Managing Partner, Portfolio Management

Unovis

Mark has worked as an engineer, analyst, economic consultant, and as an advisor to plant-based start-ups. He has more than a decade of experience on Wall Street where he analyzed special-situation and high-tech companies. He has contributed to several books, been interviewed for television and radio programs, and has been quoted in a variety of leading publications. As portfolio manager at Unovis, Mark works on deal flow, and performs asset and market-level analyses.

Max Elder

Linkedin

Managing Director

Food System Innovations

Max is the managing director of Food System Innovations, where he manages a portfolio of grants, investments, fellows, and programmatic initiatives all working toward a future where animals are no longer central to the industrialized food system. Previously, Max served as the co-founder and CEO of Nowadays, a foodtech startup making plant-based meats with a few simple ingredients and unparalleled nutritional profiles. Max spent four years at the Institute for the Future consulting across the global food value chain on long-term strategy and innovation projects. He’s been a fellow at the Oxford Centre for Animal Ethics for the past decade and sits on the advisory boards of FoodShot Global and Food Systems for the Future.

Michael Kann

Linkedin

Global Culinary Strategy and Development Lead

Google

Michael develops strategic organizational elements that bring the Food at Google’s culinary point of view to life. He supports a culture of food innovation, sustainability, quality, and productivity aligned with Google’s Global Food Team’s objectives. 

Prior to Google, Michael spent 15 years as the associate director of food and beverage at Boston College. With over three decades as a culinarian, Michael has a breadth of culinary experience spanning from high-end restaurants and hotels to acting as chef instructor at New England Culinary Institute and at Harvard Dining Services. He launched into the 21st century as the executive chef at LSG Sky Chefs in Boston. 

After getting his associate’s degree in culinary at New England Culinary Institute, Michael went on to complete a BA at Harvard University, and his MBA at Boston College, Carroll School of Management.

Nate Crosser

Linkedin

Principal

Blue Horizon

Nate is the principal at Blue Horizon, a global omni-stage venture capital firm focused on alternative protein. Nate previously worked as the startup growth specialist at the Good Food Institute where he drafted the three state of the industry reports on plant-based, cell-based, and fermentation-enabled meat, eggs, and dairy. Nate also writes the eco-biotechnology newsletter, Fifth Industrial. He has also worked at a biotechnology incubator and earned a B.A. (economics) and J.D. (commercial law) from the University of Kansas.

Nicky Quinn

Linkedin

VP Marketing

Aleph Farms

Nicky is the global marketing director at Aleph Farms. With 15-plus years of experience in marketing and branding, Nicky leads Aleph Farms’ global marketing strategy. She is responsible for driving company growth, new product development, and commercialization into global markets. Aleph Farms grows beef steaks from non-genetically engineered cells without harming animals and while significantly reducing the environment’s impact.

Before Aleph Farms, Nicky was the managing director of Spring Design Partners, an award-winning boutique creative agency, working with mission-driven, innovative companies. Nicky also has held in-house leadership positions for cult indie brands such as wellness, One Lucky Duck, and the coffee company Brooklyn Roasting Company, driving growth through product innovation, marketing strategy, and operations optimization.

Nicky received a BA in political science in 2004 from Vassar College.

Nicole Negowetti

Linkedin

Regenerative Learning Designer

Regenerative Learning Network

Nicole is a regenerative learning designer and the Regenerative Learning Network, a global network of practitioners, educators, and professionals committed to building a regenerative future in education, leadership, and governance through a practice-led, community-focused, and co-creative process. Previously, she worked as the vice president of policy & food systems at the Plant Based Foods Association, a trade organization representing leading U.S. plant-based food companies. She is an attorney, educator, and scholar whose work focuses on the laws and policies shaping the U.S. agriculture and food system. Prior to joining PBFA, Nicole served as a clinical instructor and lecturer at Harvard Law School, where she worked at the Animal Law & Policy Clinic and the Food Law & Policy Clinic. Nicole was the first policy director of the Good Food Institute. She also served as an associate professor at the Valparaiso University School of Law, a member of the Food & Drug Law Journal Editorial Advisory Board, and a founding member of the Academy of Food Law & Policy. Nicole is an advisor to the Food & Nutrition Innovation Institute at the Tufts Friedman School of Nutrition Science and Policy. Nicole also co-founded the Northwest Indiana Food Council, whose mission is to build a just, thriving, and regenerative food system for all.

Pam Smith

Linkedin

Nutritionist, Author, TV & Radio Host

pamsmith.com

Pam is a nutritionist and culinary innovator, author, tv and radio host, and health, wellness, and flavor consultant.

She is a founding principle of Shaping America’s Plate, Inc., and P.S. Flavor! Artistinal Spice Blends. Pam provides strategic menu innovation, development, and insight to top hotels and restaurants such as Disney, Hyatt, Nike, Boeing, and Firebirds Wood Fired Grill. She is the co-creator of Darden Restaurant’s Seasons 52 and Bahama Breeze restaurants, and co-chairs The Culinary Institute of America’s Healthy Menus R&D Collaborative.

Pam hosts the weekly Instagram Live TV show @pamsmithflavor, and was the host and emcee of all 24 years of Disney’s Epcot International Food & Wine Festival. She is the author of 17 books on health and wellness. Pam’s Radio “Tips for Living Well” are heard on stations nationwide.

Sunny Kumar

Linkedin

Co-Founder

Black Sheep Foods

Sunny is a tech entrepreneur focusing on the intersection between food and innovation. Sunny, who immigrated to Queens, NY, from Northern India at age 6, worked in the digital sphere after studying finance and accounting at SUNY Albany.

Sunny graduated from Northwestern’s Kellogg School of Management in 2014 with a dual degree in engineering and design-thinking before heading to Amazon. In 2017, Sunny joined Finless Foods, a cell-based fish company.

It was at Finless that Sunny and his future Black  Sheep Foods co-founder Ismael Montanaz had an “aha” moment. The duo sought to crack the flavor equation in cellular and plant-based meats, and in 2019, they created Black Sheep Foods with a focus on plant-based heritage lamb. As CEO, Sunny is shepherding this visionary product from ideation to market shelf and working to “unblock the talents of [his] colleagues.”

Teryn Wolfe

Linkedin

CEO

Nexture Bio

Teryn is the CEO at Nexture Bio, a company producing scaffolds, microcarriers, coatings, and other enabling technologies for the cultivated meat industry. Living in Colombia for a multiple years, Teryn moved to Columbus, Ohio, to take the plunge into the cultivated meat industry at Matrix Food Technology (Matrix F.T.), a manufacturer of plant-based, edible microcarriers and scaffolds for cultivated meat companies. Before joining Matrix F.T., Teryn founded and managed Measurement Matters, a social, environmental and financial value platform that helped companies maximize all types of value through bespoke IMM and data management strategies; founded and managed a nonprofit in Colombia; was an adjunct university professor at several universities and was a Fulbright Research Scholar. She is an associated professor at the Kellogg’s School of Management Impact and Sustainable Finance Faculty Consortium and has MA in international environmental policy, business, sustainability and development from the Monterey Institute of International Studies.

Victoria Slaughter

Linkedin

Upstream Development Lead

BIOMILQ

Victoria Slaughter is an upstream development lead at BIOMILQ, a mammary biotechnology company in Durham, North Carolina, aimed at producing human milk using cells outside the body. As the second full-time employee, she works to isolate and culture mammary epithelial cells and optimize their environment for milk production. Victoria has an MS in chemistry from the University of Central Florida with a focus on biochemistry and tissue engineering. Her graduate research focused on the development of human-on-a-chip models to replace animal testing.

Partner Organizations

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Unovis
UNOVIS Assset Management

Our mission is to transform the global food system to one that is more sustainable from the perspectives of the environment, food scarcity, health, and animal protection.

Aqua Cultured Foods
Aqua Cultured Foods Logo
Aqua Cultured Foods

We’re creating a better, more equitable and sustainable future through alternative seafood.

Blue Nalu
Blue Nalu

BlueNalu is reimagining the future of food.

Our cell-cultured seafood provides a consistent, high-quality alternative to conventional seafood products that are inherently high in contaminants and that can be overfished, imported, or difficult to farm-raise.

Balanced
Balanced

Balanced is a nutrition security and public health advocacy organization. We're committed to preventing and reducing the impact of diet-related, food-system created chronic disease.

ALT MEATS LAB
UC Berkeley Alternative Meats Lab

The Alternative Meats (Alt: Meat) X-Lab at UC Berkeley helps entrepreneurs and researchers investigate the next generation of foods such as plant-based meats, dairy substitutes, and alternative sources of fat and protein.

Kerry
Kerry

The past five decades have seen extraordinary changes in the way people live their lives. Kerry’s 50 years of experience means we rise to the challenge of developing solutions that meet evolving tastes and providing sustainable nutrition for generations to come. We have grown from strength to strength to become the world leader in sustainable nutrition for the food, beverage and pharmaceutical markets.

X, the moonshot factory
X, the moonshot factory

X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of millions, even billions, of people. Our goal: 10x impact on the world’s most intractable problems, not just 10% improvement. We approach projects that have the aspiration and riskiness of research with the speed and ambition of a startup.

Better Food Foundation
Better food foundation

The Better Food Foundation incubates novel strategies for diet change. Our vision is a world where plant-based food is the norm.

How Good
How Good

Drawing from over 600 independent data sources and certifications, our database provides UPC-level impact data on over two million products — all at the individual ingredient analysis level.

Change Foods
change foods

We (re)create real dairy foods that delight the taste buds, nourish people and sustain the planet, by using the magic of microbes instead of animals.

Wildtype
wildtype foods

We're on a mission to create the cleanest, most sustainable seafood on earth, starting with sushi-grade salmon.

Matrix F.T.
Matrix Food Tach

Matrix F.T. is a manufacturer of fibrous, edible, animal component-free, plant-based, customizable nanofiber scaffolds and microcarriers.

Blue Horizon
Blue Horizon

Our mission is to accelerate the transition to a Sustainable Food System that delivers outstanding returns for investors and the planet.

Black and Veatch
Black and Veatch

Black & Veatch is 100% employee-owned, with more than 10,000 professionals personally invested in helping our clients and company achieve success. We take pride in building infrastructure that's sustainable and resilient, making all the difference in a world turned upside down by megatrends.

Cohere
Cohere

Cohere is a creative agency that specializes in design-forward branding and marketing for hospitality. Our award winning team creates brands that are destinations and memorable experiences.

Food at Google
Food at Google

We are an invitation-only community of industry leaders, change agents and visionaries, creating positive change across food systems.

Plant Based Foods Association
Plant Based Foods Association

Ensuring a bright future for the planet and all its inhabitants will require a transformative shift to a plant-based food system. Our new strategic plan lays out how we’re going to get there.

Rebellyous Foods
Rebellyous Foods

Our passion for animals is matched by our compassion for people. We’re building a world where food production is not a dirty business. Where factory work is good work. And where respect for the planet goes hand-in-hand with human dignity and cost-effectiveness.

Black Sheep Foods
Black Sheep Foods

Tastier meats, made from plants. We obsessively studied animal meat. Only the tastiest, juiciest, and richest in flavor. We got to know their molecular building blocks. Then found their biological plant twins.

Fordham University
Forham University

We’re a Jesuit, Catholic university. Our spirit comes from the nearly 500-year history of the Jesuits. It’s the spirit of full-hearted engagement—with profound ideas, with communities around the world, with injustice, with beauty, with the entirety of the human experience.

Nowadays
Nowadays

We believe that eating mindfully and indulgently don’t have to be at odds, and it shouldn’t take a lot of effort or wild leaps of science to check both boxes.

Perfect Day
Perfect Day

Kinder, greener protein through fermentation.
Our protein from flora naturally creates dairy that is delicious and nutritious. That means what’s good for you is also good for the planet.

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The Lexicon Team

Douglas Gayeton

Linkedin

Co-Founder

The Lexicon

Douglas Gayeton, Chief Lexicographer and Co-founder of The Lexicon, is an award-winning information architect, filmmaker, photographer, and writer who has created work at the boundaries of traditional and converging media since the early 90’s. He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA, and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.

Laura Howard-Gayeton

Linkedin

Co-Founder

The Lexicon

Laura is the co-founder and Executive Director of “The Lexicon.” A social entrepreneur deeply rooted in the environmental movement, she founded Laloo’s, the first goat’s milk ice cream in the United States, a company based on principles informed by food science, water stewardship, animal welfare, and the good food movement. Named a top 10 tastemaker by Newsweek, she continues to advise food companies after a successful exit from ice cream. Prior to Laloo’s, Laura worked in television. She founded Slo.Graffiti, a subsidiary of a Palomar Pictures consumer products branding company, owns one technical patent for Tunnelvision, a proprietary storytelling system for subway systems. Laura is a graduate of Miami University, where she rode for the Equestrian team, and still rides when she isn’t gardening, composting, or pickling something from the farm she shares with her partner Douglas Gayeton. She serves on several nonprofit boards, including Womenserve NGO, which is dedicated to improving the lives of women and girls in Rajasthan, India, and Petaluma Bounty, a community farm. She is an active 4H club Mom who is most proud of her 17-year-old daughter, who led the state of California to victory in the United States Avian Bowl Championship in 2023.

Pier Giorgio Provenzano

Linkedin

Head of Digital

The Lexicon

Pier Giorgio Provenzano is The Lexicon’s Head of Digital and lead Animator and Video Editor. Based near Bristol, England, his projects include a short film series for PBS, music videos for Napster, a feature-length documentary for HBO, several animated shorts for Warner Brothers and Toyota, short films for Sustainable Food Trust, and GrowEatGather, which showcases British farmers and their role in producing good sustainable food.

Alberto Miti

Linkedin

Co-Producer and Researcher for Reawakened

The Lexicon

Alberto is an associate director at The Lexicon, where he leads impact campaigns (A Greener Blue, Seafood MAP) and multi-stakeholder projects in collaboration with both private and public organizations.

His work leverages evidence-based storytelling, collaborative approaches and story-based design.

Chloe Cho

Linkedin

Researcher

The Lexicon

Chloe Yi-Luo Cho is a Ph.D. student in Entomology at Cornell University advised by Dr. Katja Poveda. Her research focuses on the impacts of farm management and surrounding landscapes on insects and ecosystem services essential to agriculture, such as biological pest control and pollination. She is also involved in science communication, outreach, and education and intends to work with growers and the general public to drive useful, inclusive, and accessible science. She was a Science Fellow at Pesticide Action Network North America. She earned a B.S. in Genetics and Plant Biology, a B.A. in Data Science, and a minor in Food Systems from the University of California, Berkeley.

Kara Weinstein

Linkedin

Project Coordinator

The Lexicon

Kara is the project coordinator for the Protein Shift activator, acting as support for the group.

Kara is a recent graduate of New York University’s Food Studies master’s program where she focused on sustainable food systems. Kara is a sustainability consultant recently working on carbon offset portfolios and advocating for modernized deposit return systems. Prior to her Masters, she worked in communications, developing and implementing strategies for startups.

Sophie Echeverry

Linkedin

Project Coordinator

The Lexicon

Born and raised in Colombia with a background in International Business, Marketing and experience in the Sustainable Tourism and Food sector. She has lived in 5 different countries, speaks 4 languages, and her recent adventure led her to pursue a Masters in the Slow Food university of Italy, UNISG. She now works as a Project Coordinator for the Lexicon.

Heeseung Kim

Linkedin

Project Manager

The Lexicon

Heeseung is the project manager for the Protein Shift activator, working to facilitate collaboration between stakeholders.

Heeseung worked for six years in digital media before pursuing her passion for food and sustainability to make sustainable decision-making easier for everyone. She received an MBA/MS in sustainability from the University of Michigan. At U-M, Heeseung focused on sustainable food systems and was a member of Social Venture Fund, the country’s first student impact fund.

Katelyn Mann

Linkedin

Researcher

The Lexicon

Katelyn Mann leads the Foodicons Challenge as project manager with the Lexicon of Sustainability. Katelyn brings over seven years of experience in sustainable food systems and a background in community-driven development in the US and LATAM to her work in building multi-sector collaborations for food systems change and climate action.

Katelyn understands and appreciates the diversity of place and the necessity of visual languages, having grown up in nine different U.S. states and three countries across three continents. Coupled with her professional aspirations, Katelyn is an ultrarunner and pedestrian scholar, exploring places on foot.

Pedro Guerra

Linkedin

UI/UX Designer

The Lexicon

Pedro Guerra is the designer of Pete War Studio. He designs and develops new media content, multidisciplinary approach to digital content. He designs with smart interactions, visual feel, innovative interface, whether it is for web or mobile. He has been working for 14 years in the creative industry, for several companies such as Mega.nz and Triworks.

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FOOD COMPANY CURATED JOURNEY

Learn more about Curated Journeys here.

Explore expert communities

The Lexicon has gathered over 100 experts from food companies, NGOs, government agencies, and research institutions to develop solutions to some of our food systems' greatest challenges. Explore our community here.

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About

Lexicon of Food is produced by The Lexicon, an international NGO that brings together food companies, government agencies, financial institutions, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems.

 
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Team

The Alternative Proteins Platform was developed by an invitation-only food systems solutions activator created by The Lexicon with support from Food at Google. The activator model fosters unprecedented collaborations between leading food service companies, environmental NGOs, government agencies, and technical experts from across the globe.

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THE LEXICON

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DOMAIN AREAS

Aquaculture

Fisheries

Meat OS

Alternative Proteins

Reusables

Food Choices

CHANNELS

Food is Medicine

Agrobiodiversity

Regen Agriculture

Single-Use Plastics

Food Packaging

Just BIPOC Sourcing

Resources

Information Artworks

Short Films

Connected Market Tools

Lex Icons™

Explainers

Story Remixes

This website was built by The Lexicon™, a 501(c)(3) tax-exempt nonprofit organization headquartered in Petaluma, CA.
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Researcher

Professionals at universities and research institutions seeking scholarly articles, data, and resources.

Funder

Tools to align investment and grant making strategies with advances in agriculture, food production, and emerging markets.

Food Service Purchaser

Professionals seeking information on ingredient sourcing, menu planning, sustainability, and industry trends.

Culinary Professional

Chefs and food industry professionals seeking inspiration on ingredients and sustainable trends to enhance their work.

Consumer

Individuals interested in food products, recipes, nutrition, and health-related information for personal or family use.

Farmer and Rancher

Individuals producing food, fiber, feed, and other agricultural products that support both local and global food systems.

Tell us who you are and we'll take you on a curated journey through Lexicon of Food.

This online platform is years in the making, featuring the contributions of 1000+ companies and NGOs across a dzen domain areas. To introduce you to their work, we’ve assembled personalized experiences with insights from our community of international experts.

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Fisher

Artisanal and commercial operators that contribute to local economies, food security, and the sustainability of marine and freshwater ecosystems.

Retailer

Businesses connecting producers with consumers by offering their products through grocery stores, markets, and online platforms.

Food Company

Businesses engaged in food production, processing, and distribution that seek insight from domain experts

Extension Agent

Those offering specialized resources and support and guidance in agriculture, food production, and nutrition.

Storyteller

Individuals who engage and educate audience on themes related to agriculture, food production, and nutrition.

Nutritionist

Nutritional information for professionals offering informed dietary choices that help others reach their health objectives

Conservation & Climate

Those advocating for greater awareness and stronger action to address climate impacts on agriculture and food security.

Educator

Professionals seeking curriculum materials, lesson plans, and learning tools related to food and agriculture.

Contact

Please share your comments and questions and get a response from a real person!

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Connected Market Tools

We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.

As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.

To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.

Connected Markets: Agrobiodiversity - Lexicon of Food
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Explainers

The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.

Agrobiodiversity - Lexicon of Food
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Food Choices for a Healthy Planet - Lexicon of Food
Single-Use Plastics - Lexicon of Food

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

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Ecological Benefits Framework (EBF)

Regenerative Agriculture and Ecological Benefits Framework (EBF) - Lexicon of Food
Regenerative Agriculture and Ecological Benefits


What if making the right food choices could be an effective tool for addressing a range of global challenges?

Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.

Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.

To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.

Ecological Benefits Framework (EBF) by Lexicon of Food
The EBF Commons
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Community of Experts

We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Agrobiodiversity

Lex Icons™

Aquaculture

Food Packaging

Regenerative Agriculture

Meat OS

Food is Medicine

Alternative Proteins

Single-Use Plastics

Fisheries

Lexicon of Food logo

About

The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.

For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.

Lexicon of Food is the first public release of that work.

 

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Welcome to the “FOOD CHOICES FOR A HEALTHY PLANET” game!

This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Experts

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Learn how to improve

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Learn how to improve

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

Learn how to improve

Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

Learn how to improve

Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

Learn how to improve

Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

Learn how to improve

Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

Learn how to improve

Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

Learn how to improve

THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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