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Ten Principles

Ten core principles based on shared values that explain the ecological benefits of sustainable aquaculture and support the UN’s Sustainable Development Goals.

  • 1 | Helps Address Climate Change
  • 2 | Supports Global Ecosystems
  • 3 | Optimizes Impact On Water Resources
  • 4 | Promotes A Safe Growing Environment
  • 5 | Advances Animal Welfare
  • 6 | Enhances Flavor And Nutrition
  • 7 | Builds Resilience And Self-Sufficiency In Local Communities
  • 8 | Prioritizes Inclusion, Equality
  • 9 | Preserves The Quality And Story
  • 10 | Creates Co-Products Beyond Seafood

Ten Principles

Core concepts that help explain the benefits of aquaculture.

Defining our values.

Certifications are a valuable tool. They create a circle of trust between consumers, producers, and food companies, and on a global level have helped fisheries become more sustainable while offering greater market access and profitability to certification holders.

As supply chains become more transparent, and tools like block chain increase the traceability of food ingredients, new marketplace frameworks have emerged, especially those that can capture the positive outcomes achieved by following a set of specific practices. In many cases these models are place-based, and offer tangible social, economic, and environmental benefits not only for producers but also for the communities where they work.

It’s said that the forest offers many pathways to reach a destination; the same can be said for our fisheries. Instead of focusing on certifications and their associated practices, producers are now working to define their own models based on shared values and outcomes, especially those that align with companies establishing their own environmental, social, and governance criteria.

Aligning on a set of shared principles is a vital first step in that process. The Aquaculture Activator believes that the marketplace can accelerate change in our food systems by providing purchasers (and consumers) with more visibility into how food is grown, produced, and brought to market. Transparency and storytelling are vital tools that can help consumers across the value chain make purchases aligned with their values to support the food system they’d like to see.

In pursuit of this vision, our team of international aquaculture experts have defined Ten Principles for a Better Aquaculture to help everyone across the value chain contribute to a more sustainable seafood model.

Select one

Finfish
Shellfish
Seaweed
Shrimp
Aquaculture Principle 1

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Helps Address Climate Change.

To fulfill its role as the sustainable protein source of the future, farmed fish must also play a part in building climate resilience and preparedness. Research suggests seafood has a notably lower carbon footprint than beef and pork, but beyond the choice of what to eat, there are ways to address emissions and resource use in how we grow and process. Whether it is through the product they grow or the types of transportation they choose, farmers and supply chain actors can work together to instill climate-smart practices into aquaculture.

[Share this principle.]

Supports Global Ecosystems And Coexists With Wildlife.

Farmed seafood now makes up over 50% of all seafood eaten around the world. It is a key protein source for the future and is scaling rapidly, but it comes with external costs. Whether land or marine based, fish farms must scale appropriately and safely. When farms are constructed and maintained with the surrounding wildlife and habitat in mind, they can mitigate impacts on the natural environment.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Optimizes Impact on Water Resources and Nutrient Cycles​.

In a time when ocean chemistry is changing dramatically and freshwater resources are under increasing stress, how producers use and treat water could determine not only an aquaculture farm’s viability, but our food systems and watersheds. Whether in the ocean or on land, producers can monitor water quality, eliminate waste accumulation, or capture nutrients that would otherwise leak into the environment.

[Share this principle.]

[Click to enlarge.]

Promotes a Safe Growing Environment for a Safe Food Source.

Where a farm is placed and which inputs are added to it not only affects ecosystem health and fish welfare, but the health of the people who eat its products. Pest management, disease, and external contaminants can be managed in creative ways using new AI-based technology or supporting the natural responses of the local ecosystem and raised species.

[Share this principle.]

Advances Animal Welfare​.

Just as stressing a cow before harvest generates tough flesh, so too does stressing a fish. Not only is welfare important for the final product, but it is important to the well-being and animal happiness. Approximately 100 billion aquatic animals are farmed each year in neglected, sufferable conditions. Until recently there has been little advocacy aimed at improving fish welfare. As aquaculture scales up, welfare policies and innovations must scale too because welfare must be supported. A happier fish means a healthier environment and a safer food source.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Enhances Flavor and Nutrition.​

From sugar kelp to scallops to salmon, aquatic foods are nutrient dense and a major source of protein, trace minerals, and healthy Omega 3 fatty acids. Recent studies show that consuming aquatic foods can improve brain development and heart health and reduce the risk of cancer. With new innovations, knowledge sharing, and culinary imagination, chefs and producers are bringing a consistently healthy product to our tables in newly delicious ways.

[Share this principle.]

[Click to enlarge.]

Builds Resilience and Self-Sufficiency in Local Communities.

Working waterfronts have been central to coastal communities’ culture and economy, but now face declining wild stocks, unrenewed permits, and rising sea levels. Aquaculture, in its incredible diversity of species and production methods can mobilize workers in coastal communities, leverage existing infrastructure, and benefit from the generational knowledge of fishers and farmers. When producers are embedded in their communities and create space for public collaboration and decision making, they enable bottom-up place-based solutions, economic security, and regional food sovereignty.

[Share this principle.]

Prioritizes Inclusion, Equality and Fair Treatment of Workers.

Women make up over 50% of the seafood industry workforce yet are underrepresented in leadership and ownership roles. Aquaculture can weave fair and equal labor treatment into its expanding fabric. Gender equality is just one part of the equation. Fair compensation, and racial and religious equity are also central to a holistic aquaculture system. Both producers, suppliers, and retail owners can implement policies (like non-discrimination, living wages, pay equity) and management practices (like allowing collective bargaining, hiring women and members of marginalized communities into leadership roles) to support, value, and include all workers.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Preserves the Quality and the Story of the Product Throughout the Supply Chain.

Transparency and traceability are needed not only to guarantee the quality and safety of our foods but also relay the story of the people and place that produced them. Companies that are vertically integrated or shorten their supply chains can better track where their product goes, how it is changed, and whether their story gets told to a consumer. New technologies, alongside established industry best practices, allow partners to easily share data between steps in the supply chain. When everyone involved is aligned on how to maintain the integrity and identity of a product, seafood becomes more honest and sustainable.

[Share this principle.]

[Click to enlarge.]

Creates Co-Products Beyond Seafood.

Aquaculture generates products beyond the fillet. Co-products, unlike by-products, are additional materials created during production that have value and are not thrown away. Fish producers are exploring creative ways to eliminate solid waste or freshwater discharge. Aquaponic systems generate leafy greens in addition to fish. New science is exploring the production of biogas from fish offal. These are just a few. Whatever the co-product, producers and their partners can establish additional channels and processing steps that reduce waste and generate sustainable alternatives to regular commodities.

[Share this principle.]

DOWNLOAD THE TEN PRINCIPLES CARDS

[And don't forget to share them!]

[Click to enlarge.]

Helps Address Climate Change.

To fulfill its role as the sustainable protein source of the future, farmed fish must also play a part in building climate resilience and preparedness. Research suggests seafood has a notably lower carbon footprint than beef and pork, but beyond the choice of what to eat, there are ways to address emissions and resource use in how we grow and process. Whether it is through the product they grow or the types of transportation they choose, farmers and supply chain actors can work together to instill climate-smart practices into aquaculture.

[Share this principle.]

Supports Global Ecosystems and Coexists with Wildlife.

When farms are constructed and maintained with the surrounding wildlife and habitat in mind, they can benefit rather than harm the natural environment. Mollusk farms (waters producing oysters, clams, mussels, and scallops) have certain, inherent beneficial impacts on the surrounding environment. No additional intervention or secret sauce needed. Cages teem with microorganisms, algae and fish living symbiotically with the shellfish culture. Shellfish also do not require inputs, so their presence is not followed by feed, antibiotics, or additional pollutants.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Optimizes Impact on Water Resources and Nutrient Cycles.

Shellfish, in addition to not needing freshwater for production, clean and filter the surrounding marine waters. By taking up nutrients like phosphorus and nitrogen, shellfish play a crucial part in stabilizing ocean chemistry, which, when properly balanced, protects against events like ocean acidification. Because Shellfish farms are sites of significant change, they contribute to major water quality and ocean chemistry research and increased monitoring throughout their region.

[Share this principle.]

[Click to enlarge.]

Promotes a Safe Growing Environment for a Safe Food Source.

Because shellfish require no feed, there are no on-farm inputs that threaten the biosecurity of grow-out sites. Shellfish standards in areas like the United States are extremely rigid, requiring producers to record years of highly-traceable data on water quality, viruses, and bacteria levels. Producers that manage hatcheries can further control and protect their stock so spat (larvae) do not transmit disease or absorb harmful bacteria.

[Share this principle.]

Advances Animal Welfare.

Bivalves are living, growing creatures, yet the intersection of animal welfare and bivalves is not well established. Researchers are still exploring their level of sentience. Welfare specifications in standards or certifications do not exist for bivalves as they do for fish. However, as with fish, we know that welfare does not exist in a silo–it is tied to every principle of responsible management. A producer’s application of the other nine principles illustrates the health and vitality of their product. Shellfish producers who maintain strong water quality and responsible densities promote long term group health, a central pillar of welfare.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Enhances Flavor and Nutrition.

From sugar kelp to scallops to salmon, aquatic foods are nutrient dense and a major source of protein, trace minerals, and healthy Omega 3 fatty acids. Shellfish is a low-fat, high-protein food rich in essential minerals such as iron, zinc, and copper. While not traditionally a center-of-the-plate protein, shellfish are nutrient dense, providing a high concentration of beneficial nutrients in a small bite. Internal tracking and quality standards, increased access to grading technology, and storage practices improve consistency and perishability meaning better texture, flavor, and nutritional value.

[Share this principle.]

[Click to enlarge.]

Builds Resilience and Self-Sufficiency in Local Communities.

Working waterfronts have been central to coastal communities’ culture and economy, but now face declining wild stocks, unrenewed permits, and rising sea levels. Aquaculture, in its incredible diversity of species and production methods can mobilize workers in coastal communities, leverage existing infrastructure, and benefit from the generational knowledge of fishers and farmers. When producers are embedded in their communities and create space for public collaboration and decision making, they enable bottom-up decision making, place-based solutions, economic security, and coastal food sovereignty.

[Share this principle.]

Prioritizes Inclusion, Equality and Fair Treatment of Workers.

Women make up over 50% of the seafood industry workforce yet are underrepresented in leadership and ownership roles. Aquaculture can weave fair and equal labor treatment into its expanding fabric. Gender equality is just one part of the equation. Fair compensation, and racial and religious equity are also central to a holistic aquaculture system. Both producers, suppliers, and retail owners can implement policies (like non-discrimination, living wages, pay equity) and management practices (like allowing collective bargaining, hiring women and members of marginalized communities into leadership roles) to support, value, and include all workers.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Preserves the Quality and the Story of the Product Throughout the Supply Chain.

Transparency and traceability are needed not only to guarantee the quality and safety of our foods but also relay the story of the people and place that produce them. Companies that are vertically integrated or shorten their supply chains can keep better track of where their product goes, how it is changed, and whether their story gets told to a consumer. New technologies, alongside established industry best practices, allow partners to easily share data between steps in the supply chain. When everyone involved is aligned on how to maintain the integrity and identity of a product, seafood becomes more honest and sustainable.

[Share this principle.]

[Click to enlarge.]

Creates Co-Products Beyond Seafood.

Aquaculture includes products beyond the oyster. Co-products, unlike by-products, are additional materials created during production that have value and are not thrown away. Waste and leftover shells from shellfish farms can be reclaimed as compost or fertilizer. Shells are also an ingredient in poultry feed. However, co-products can also have applications beyond food or agriculture. Shucked oyster shells can be collected and used as substrate to grow more oysters or return to seabeds to catalyze oyster reef restoration.

[Share this principle.]

DOWNLOAD THE TEN PRINCIPLES CARDS

[And don't forget to share them!]

[Click to enlarge.]

Helps Address Climate Change.

Seaweeds contribute wide-reaching ecosystem services both in the water during grow-out and in their application. Research shows that seaweeds sequester inorganic nutrients (nitrogen, phosphorus, carbon, etc.) and transform them into organic compounds which are key to avoiding nutrient depletion. Producers can mitigate climate-change impacts through nutrient-uptake management during cultivation, emission reductions related to production and distribution, and species and application choices. The multiple intersections of seaweed and climate change make seaweed aquaculture an important tool for addressing broad concerns of climate change, but also reducing the impact on humans.

[Share this principle.]

Supports Global Ecosystems and Coexists with Wildlife.

Seaweeds, like bivalve mollusks, do not require feed or inputs to grow and remove other excess nutrients from the surrounding environment, benefitting and restoring the local ecosystem. Seaweed also releases oxygen to nearby organisms and helps balance ocean chemistry, leading to a reduction in coastal acidification, hypoxia, and turbidity. When placed near other aquaculture sites, seaweeds have the potential to improve the health of finfish and shellfish while reducing effluence to other systems. Producers can strategically place farms, engage in restoration projects, and collaborate with researchers to advance our understanding of ecosystem services.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Optimizes Impact on Water Resources and Nutrient Cycles​.

By taking up nutrients like phosphorus and nitrogen, seaweed plays a crucial part in stabilizing ocean chemistry, which, when properly balanced, protects against events like ocean acidification. Because Seaweed farms are sites of significant change, they contribute to major water quality and ocean chemistry research and increased monitoring throughout their region.

[Share this principle.]

[Click to enlarge.]

Builds Resilience and Self-Sufficiency in Local Communities.

Working waterfronts have been central to coastal communities’ culture and economy. However, climate change, economic disparities, and inequitable supply chains threaten the health of coastal regions and smallholder farmers. In areas like the United States, where seaweed production makes up less than 1% of global production, new seaweed production can leverage existing infrastructure and include the generational knowledge of fishers and coastal communities, especially indigenous and First Nations people. When producers are embedded in their communities and create space for public collaboration and decision making, they enable bottom-up decision making, place-based solutions, economic security, and coastal food sovereignty.

[Share this principle.]

Prioritizes Inclusion, Equality, and Fair Treatment for Workers.

Women make up over 50% of the seafood industry workforce yet are underrepresented in leadership and ownership roles. Aquaculture can weave fair and equal labor treatment into its expanding fabric. Gender equality is just one part of the equation. Fair compensation, and racial and religious equity are also central to a holistic aquaculture system. Both producers, suppliers, and retail owners can implement policies (like non-discrimination, living wages, pay equity) and management practices (like allowing collective bargaining, hiring women and members of marginalized communities into leadership roles) to support, value, and include all workers.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Preserves the Quality and the Story of the Product throughout the Supply Chain.

Transparency and traceability are needed not only to guarantee the quality and safety of our foods but also relay the story of the people and place that produce them. Companies that are vertically integrated or shorten their supply chains can keep better track of where their product goes, how it is changed, and whether their story gets told to a consumer. New technologies, alongside established industry best practices, allow partners to easily share data between steps in the supply chain. When everyone involved is aligned on how to maintain the integrity and identity of a product, seafood becomes more honest and sustainable.

[Share this principle.]

[Click to enlarge.]

Co-creates Products Beyond Seafood.

Seaweed's versatility allows it to enhance a wide range of products from food, to livestock feed, to alternative packaging. The impacts of these solutions range from health benefits, to bio-based additives and preservatives, to large scale climate-change solutions. Packaging made from seaweed offers a future of less plastic pollution. Livestock feed with a little asparagopsis seaweed added can reduce methane emissions from cows. Seaweed producers, technical assistance providers, scientists, and investors are forming strong networks to provide a secure and nutrient dense food source and employ seaweed as a tool to solve the most pressing issues facing our planet today.

[Share this principle.]

DOWNLOAD THE TEN PRINCIPLES CARDS

[And don't forget to share them!]

[Click to enlarge.]

Helps Address Climate Change.

To fulfill its role as the sustainable protein source of the future, farmed shrimp must also play a part in building climate resilience and preparedness. Research suggests seafood has a notably lower carbon footprint than beef and pork, but beyond the choice of what to eat, there are ways to address emissions and resource use in how we grow and process. Whether it is through the product they grow or the types of transportation they choose, farmers and supply chain actors can work together to engrain climate-smart practices into aquaculture.

[Share this principle.]

Supports Global Ecosystems and Coexists with Wildlife.

Farmed seafood now makes up over 50% of all seafood eaten around the world. It is a key protein source for the future and is scaling rapidly, but it comes with external costs. Whether extensive or intensive, shrimp farms must scale appropriately and safely. When sites are constructed and maintained with the surrounding wildlife and habitat in mind, they can mitigate impacts on the natural environment.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Optimizes Impact on Water Resources and Nutrient Cycles​.

In the adjacent sites to coastal areas and rapid intensification growth, how shrimp producers use and treat water sources determines the impact on surrounding ecosystems and sustainability of the sites to continue producing. Producers can monitor water quality, eliminate waste accumulation, or capture nutrients that would otherwise leak into the environment.

[Share this principle.]

[Click to enlarge.]

Promotes a Safe Growing Environment for a Safe Food Source.

Where a farm is placed and which inputs are added to it not only affect ecosystem health and shrimp welfare, but the health of the people who eat its products. Pest management, disease, and external contaminants can be managed in creative ways using new AI-based technology or support the natural responses of the local ecosystem and raised species.

[Share this principle.]

Advances Animal Welfare​.

Just as stressing a cow before harvest generates tough flesh, so too does stressing a shrimp. Not only is welfare important for the final product, but it is important to the well-being and happiness of the animal. Approximately 100 billion aquatic animals are farmed each year in neglected, sufferable conditions. Until recently there has been little advocacy aimed at improving fish welfare. As aquaculture scales up, welfare policies and innovations must be supported. A happier stock also means a healthier environment and a safer food source.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Enhances Flavor and Nutrition.​

From sugar kelp to scallops to salmon, aquatic foods are nutrient dense and a major source of protein, trace minerals, and healthy Omega 3 fatty acids. Recent studies show that consuming aquatic foods can improve brain development and heart health and reduce the risk of cancer. With new innovations, knowledge sharing, and culinary imagination, chefs and producers are bringing a consistently healthy product to our tables in newly delicious ways. As one of the most consumed seafood globally, maintaining shrimp's freshness and quality is a priority.

[Share this principle.]

[Click to enlarge.]

Builds Resilience and Self-Sufficiency in Local Communities.

Shrimp producers have been central to coastal communities’ culture and economy. With shrimp’s incredible high value, producers can contribute positively to the community. Aquaculture, in its incredible diversity of species and production methods can mobilize workers in coastal communities, leverage existing infrastructure, and benefit from the generational knowledge of fishers and farmers. Producers should also ensure that there is no infringement on the rights of community members. When producers are embedded in their communities and create space for public collaboration and decision making, they enable bottom-up place-based solutions, economic security, and regional food sovereignty.

[Share this principle.]

Prioritizes Inclusion, Equality and Fair Treatment of Workers.

Women make up over 50% of the seafood industry workforce yet are underrepresented in leadership and ownership roles. Aquaculture can weave fair and equal labor treatment into its expanding fabric. Gender equality is just one part of the equation. Fair compensation, and racial and religious equity are also central to a holistic aquaculture system. Both producers, suppliers, and retail owners can implement policies (like non-discrimination, living wages, pay equity) and management practices (like allowing collective bargaining, hiring women and members of marginalized communities into leadership roles) to support, value, and include all workers.

[Share this principle.]

[Click to enlarge.]

[Click to enlarge.]

Preserves the Quality and the Story of the Product throughout the Supply Chain.

Transparency and traceability are needed not only to guarantee the quality and safety of our foods but also relay the story of the people and place that produced them. Companies that are vertically integrated or shorten their supply chains can better track where their product goes, how it is changed, and whether their story gets told to a consumer. New technologies, alongside established industry best practices, allow partners to easily share data between steps in the supply chain. When everyone involved is aligned on how to maintain the integrity and identity of a product, seafood becomes more honest and sustainable.

[Share this principle.]

DOWNLOAD THE TEN PRINCIPLES CARDS

[And don't forget to share them!]

Explore PRINCIPLES

Key principles and practices that link to the UN's Sustainable Development Goals,
defined by The Lexicon's community of food system experts.

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What if making the right food choices could be an effective tool for addressing a range of global challenges?

Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.

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In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

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How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Welcome to the “FOOD CHOICES FOR A HEALTHY PLANET” game!

This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Ten Principles

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Learn how to improve

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Learn how to improve

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

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Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

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Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

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Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

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Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

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Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

Learn how to improve

THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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